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DMEXCO 2019 Trusted Partnership Interview Series: EPROFESSIONAL

Jon Burkhart interviews EPROFESSIONAL on the Microsoft Stage at DMEXCO 2019

As part of the Trusted Partnership Interview Series at DMEXCO 2019, keynote speaker and author Jon Burkhart talked to Dave Heuring (Strategic Lead Paid Search) from EPROFESSIONAL about the current state of paid search and what the future holds for the industry.

Heuring said that creativity would be a huge factor in impacting the future of search. “I would look for creative people,” he said of the candidates that the industry would require in the future. “We have to know a little bit of everything to connect the dots and build the customer journey. I would hire [someone like] a semi-professional sports player because they have focus and give it their everything.”

Watch the full interview with Dave Heuring from EPROFESSIONAL below.