The Pacers Sports & Entertainment (PS&E) technical team needed a custom, live-game captioning system that could deliver instantaneous captions to its deaf, hard-of-hearing, and non-English-speaking fans on arena screens and in its mobile app.
Using Microsoft Azure AI Foundry and Azure Functions, the organization developed a real-time captioning solution tailored to the pace and personality of live basketball.
This live, in-arena, and mobile app solution now delivers instant captions with an error rate of just 1.14%, setting the stage for future AI-powered fan experiences.
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